Thinking Of Expanding Your Business?

Once a business is established and making a profit on the products and services sold, it is only natural for a business owner to begin thinking how to manage and bolster growth. It can be an exciting but challenging time – protecting what you already and building upon that with minimal disruption to it is the key to successful expansion. It is also important to remember that there will be areas of opportunity to reduce costs and increase margins as a business develops, so capitalising on these will be key to maximising your success.

It is important to understand the types of business growth and the methods you may wish adopt to achieve it. It is in the interest of the government is encourage and provide support for business growth, as it benefits the economy overall, therefore they themselves have offered an overview and guidance on the topic. The following article can be found on the government website.

Growing your business

Once your business is established and you’re making a profit on the products and services you sell to customers, you may want to start thinking about how to grow.

Many businesses think of growth in terms of increased sales, but it’s also important to focus on how to maintain or improve your profitability.Things you can do to help grow your business include:

• looking into ways of increasing your sales, both to existing customers and new customers
• improving your products and services by researching and testing changes with your customers
• developing new products and services, and selling them to new or existing markets
• taking on staff or training your current staff, including working with apprentices and mentors
• looking for additional sources of funding, such as bringing in new investors
• thinking about selling your products or services online
• work with a business mentor, who can help you think about how to do all of these things

You can find more information here.

In the following article, Sarah Willingham, owner of MizMoz, Craft Gin Club and MySupermarket, offers her insight from her personal experiences of business growth, and how to best approach the challenges of expansion.

Ready or not: what to do about expansion

Achieving success is front of mind for entrepreneurs when embarking on a new business venture. The initial stages can often be expensive and time-consuming, and business owners naturally want to see that the investment they are making will have a quick return.

Often, it is the idea of expansion that business owners find particularly challenging to navigate. To help with this process, I’ve developed a series of tips to help entrepreneurs recognise when the time is right to move into the next phase of their journey and overcome the barriers to growth to reach their full potential.

Expansion means different things to different businesses. For some it would be adding another shop to a chain, for others it might be starting to operate online. Whatever the goal, it often doesn’t come cheap, and therefore getting help from investors could be key to your success. To get new investors on board, you need to articulate three things: who the business is aimed at, why consumers would buy from it, and why you, as the business owner, are the person to make it work.

Often, it is the idea of expansion that business owners find particularly challenging to navigate. To help with this process, I’ve developed a series of tips to help entrepreneurs recognise when the time is right to move into the next phase of their journey and overcome the barriers to growth to reach their full potential.

To read the full article click here.

Sarah has offered some helpful information relating to her own personal journey of business expansion. Experience in priceless is these situations, so you should surround yourself with the right people and the right advice. You could even consider the services of an interim FD to guide you through the process.

If you are a UK business looking to grow, but are a little unsure about funding options, the government offers grants and loans to those who meet a certain criteria. You can click here to find out what funding schemes you may be eligible for, but I would also suggest contacting your local expert.

I would like to finish out with a summary made by Sarah Willingham.

Ultimately, in every aspect of success – from setting up, to growth, to ongoing innovation – the most important advice I can give is to listen to your customer. Find out what works best for them, and how you can meet their needs. There is no substitute for loyal, engaged customers who feel valued. Then prove your commitment by adapting your business. Only by getting the basics right first, and always keeping customers front and centre, can businesses achieve lasting growth and take that next step…

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